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Experience your landing pages through your customers’ eyes with Hotjar.

• Knowing how much traffic comes from organic search, email, or social media and how this changes over time is useful in optimizing your marketing campaigns.
• LandingPage’s form analytics show you exactly why users aren’t filling out your forms.
• Get the latest on new features, product improvements, and other announcements.

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Top 10 Landing Pages by Total Visits or New Visitors

Some can be macrogoals related to your main objective, such as completing a sale. Others are micro-goals, which include activities along the way, such as playing the video, choosing an additional warranty, etc. On top of that, Google AdWords advertisers with low conversions can design Smart Goals to help them optimize their campaigns. It might take some time and a few visits before they are ready to purchase.

If you’re new to goals, we recommend starting with a template. For example, you might notice that a particular landing page has a higher bounce rate than others, and decide to test some changes—like optimizing the page for mobile devices. When you know which websites are successfully introducing people to your website and encouraging conversions, you can create or optimize other landing pages to double down on what works.

#8 Google Analytics 4 Ecommerce

If we filter conversions to only display e-commerce data, the conversion rate decreases quite a bit. But we can still see that the GMS is generating vast amounts of revenue from their home page. There are potentially two landing page reports in your Google Analytics dashboard.

Gauge interest and customer satisfaction by gathering feedback. Sync your store data and connect other tools to unlock more automation features. Create a free website that comes with built-in marketing tools.

Users

This benchmark was calculated from anonymized data from over 500 companies. According to Databox’s own Benchmark data, the median value for B2B companies is 6.69K . This benchmark was calculated from anonymized data from over 1100 companies. But, this won’t mean very much if you don’t know exactly which landing page KPIs to examine. A table showing you all the pages on your website with the most views for the specified date range.

• Google Analytics exports up to 5k rows when you download a report as a CSV.
• It allows you to compare variants to find which version of your landing page will win your business the most conversions.
• This isn’t necessarily the same as the number of people landing on each page.
• In some case, your traffic source may not be targeted enough so that any landing page improvement would help.

The other big downside is they’ll be displayed alphabetically instead of with the most popular first. If you start making changes to your website based on GA data alone, you’ll be operating in the dark. Feedback widgets measure instant impressions from users as they navigate your website, while surveys give you detailed feedback and ideas for improvement. Use these customer experience insights to illuminate GA data and make more informed improvements to your landing pages. If you want to improve your landing pages and conversion rates, you’ll need to look at a combination of quantitative and qualitative data. That’s the difference between seeing what users are doing on your website and understanding why they do it.

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The shorter they stay, the higher your bounce rate and the lower your page’s performance will be. This will show you the number of times each page was viewed as the first page in someone’s session on the website. The next option for reporting on your landing pages is to create an exploration report. We will create a new standard report to show landing pages. However, you can also apply similar steps to modify the default pages report we looked at previously, but we’re going to create a new, dedicated https://www.wave-accounting.net/.

If you already have a landing page, it’s a good idea to make incremental changes instead of going for a totally new design that might confuse repeat visitors. Use sets of goals to fully assess the performance of your page and optimize its conversion rate. Similarly to the GetResponse Landing Pages dashboard, Google Analytics provides information about the number of times your landing page is visited in a period of time. You can access this data in the Behavior » Site Content » All Pages section of your account.

Subscription rate

Your goal should be to make new visitors return to your landing page and reduce the overall bounce rate of return visitors. The average session duration metric is a great way to gauge your landing page visitors’ engagement rate on your page. It allows you to predict the performance of your landing page, based solely on how long a user stays on it. Using filters in the GA Landing Pages report, you can track bounce rates over time and notice which adjustments successfully reduce your bounce rate. You could go a step further by analyzing session recordings, which show you how different elements of your landing pages are causing frustration (again, we’ll talk more about this later).

• Using the Source/Medium with our landing page report is a quick and simple way to add context to our traffic data.
• I’d recommend using a browser you don’t generally use to make sure you aren’t seeing personalized search results.
• This metric can be extremely useful when checking the engagement of your landing page.
• For example, this landing page on our site is designed to get as many visitors as possible to signup for a free version of our product.
• Drill down further in your report to find your highest converting traffic sources.
• The aim is to show them the solution to their current desire and how accessible it is — all with the click of a button.
• The Landing Pages report is just showing you which pages visitors landed on when they entered your site.

Now that I have removed it, landing pages are not showing the primary domain after the url. It’s hard to diagnose exactly what may be going on without seeing your Google Analytics setup, but my best guess is there is a setting under your View Settings that may be a bit off. Hi, I have a website Landing Page Report https//theyuvas.com and submitted to webmaster and I am trying to see in analytics the impression for the landing pages, I can now see where this is in analytics. Hi I think that you should try to use plugin Google Analytics Counter Tracker and instruction for users is on the site WordPress.